Sochi Olympics

Latest Headlines

Latest Headlines

Mobile is bringing the spectacle back

Through two avenues--direct viewership and social interaction--mobile devices are helping to digitally resurrect big top events. Marketers and producers are taking notice and determining how to turn yearly televised affairs into veritable spectacles.

Olympian mobile threats lurking in your local Starbucks

An NBC report about mobile security threats at the Olympics has come under withering criticism from security experts around the world. Says Paul Proctor with Gartner: "Most everything they describe in the story is as equally true at your local Starbucks as it is in Sochi."