Social Marketing

Latest Headlines

Latest Headlines

Mobile apps bridge gap between digital, brick-and-mortar retail

Mobile apps will be the key bridge between digital commerce and bricks and mortar retail, says Marko Muellner, vice president of marketing for social marketing platform ShopIgniter.

Decrypting the language of 'social'

The buzzwords of "social"--Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era--actually mean different things and belong in different contexts, writes Nilofer Merchant in a blog post at Harvard Business Review.