Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.
Increasing adoption of mobility and social media are forcing enterprises to rethink their approaches to customer relationship management and develop new customer strategies, judges Jim Davies, research director at Gartner.
Check out the hottest mobile IT news for March 18, including what apps are the riskiest to use, the future of ambient intelligence, the incoming boom for the mobile wallet market, how CMOs plan to use mobile to reach their audience and what the entertainment industry plans to use location-based marketing for.
Governance, risk management and compliance issues, as well as security concerns, will be key challenges to adoption of enterprise social networking, warns market research firm Frost & Sullivan.
The use of social media has exploded over the last few years. Facebook alone has more than 1.2 billion users. Social media is increasingly being used as an enterprise communication and marketing...
Mobility is transforming the enterprise content management market, judges Sue Clarke, senior analyst of information management at research firm Ovum.
The top advertisers in the U.S. computer and consumer electronics industry are focusing their spending on big-budget ad campaigns for tablets, smartphones and other "smart" devices, according to the latest stats from eMarketer.
Social media has become a top target for attackers and mobile devices are expanding the number of entry points for those attacks, according to IBM X-Force's 2013 Mid-Year Trend and Risk Report.
Health insurers have been slow to deploy mobile tools and social media to engage with consumers, EveryMove CEO Russell Benaroya said in a recent interview.
The retail industry and consumers are going mobile. The latest example demonstrating this movement is a survey of 4,000 consumers in 10 countries, which found that a full 65 percent of consumers have retailer apps on their smartphones.