Sponsored Data program

Latest Headlines

Latest Headlines

Sponsored data funds BYOD programs in emerging markets

Sponsored data programs are funding mobile data use in emerging markets, including BYOD programs at companies in those regions, according to market research firm Strategy Analytics.

AT&T's sponsored data plan could have enterprise appeal, but some argue it is anti-competitive

Last week, AT&T announced its sponsored data program, which allows users to "browse websites, stream video and enjoy apps … without impacting [their] monthly data allowance" by permitting companies sponsoring data content to pick up the tab on customers' charges. But some are questioning whether the move is anti-competitive.