Sprint and Telefónica Digital announced Feb. 20 that they will collaborate to establish an advertising alliance, which reportedly will reach the two operators' 370 million customers in Brazil, Germany, the U.K. and the U.S. Both operators have stated that the collaboration will span across messaging, display and location-based advertising.
Sprint Nextel and app search engine Quixey have partnered to integrate Quixey technology into the carrier's Sprint Zone and the Sprint Digital Lounge in an effort to encourage app discovery.
Dish Network's bid to steal Clearwire out from under Sprint Nextel could signal the satellite TV provider's interest in partnering with the terrestrial broadband wireless provider.
Sprint Nextel is rolling out Entertain ME, which bundles music and video services including the operator's own video and music services alongside a series of third-party music applications including Spotify, Slacker, iHeartRadio, Shazam and Rumpus.
AT&T is hoping to gain market share from its U.S. 4G competitors Verizon Wireless, Sprint Nextel, and T-Mobile with an $8 billion wireless infrastructure investment announced this week.
On the eve of Sprint's Open Solutions Conference in San Jose, Calif., Fared Adib talked with FierceMobileContent' s Editor-in-Chief Sue Marek about how the conference has evolved and is no longer solely for developers. Adib also opened up about Softbank's anticipated $20.1 billion investment in Sprint, the operator's mobile advertising strategy and why the company decided to support fledgling Tizen, the open source operating system based on Linux.
Sprint Nextel could buy out additional investors in Clearwire after agreeing last week to purchase Eagle River Holding's 31 million shares for $100 million, giving Sprint a little more than 50 percent of the troubled wireless broadband carrier, Dan Hesse, Sprint's CEO, told Bloomberg on Friday.
Japanese operator Softbank will purchase 70 percent of Sprint Nextel in a deal valued at $20.1 billion. The move could change the competitive landscape of the U.S. wireless market by strengthening Sprint financially.
Sprint Nextel is partnering with Amobee to launch Pinsight Media+, a new mobile advertising platform enabling brands to roll out campaigns targeted to subscribers' preferences and behaviors.
Sprint is launching a BYOD Management service that will enable business to manage the security, administration and costs for employees who bring their own smartphones and tablets to work.