In-store Shopping

Latest Headlines

Latest Headlines

Retailers shouldn't underestimate value of mobile shopping apps

Given the ubiquity of smartphones, it's hardly a surprise that shoppers are relying on them to make informed purchasing decisions on the fly. What is surprising, however, is which apps are getting the most attention.

IBM official: Retailers, manufacturers drop the ball on mobile commerce

Retailers and manufacturers are not ready to take advantage of opportunities offered by mobile technology, noted Paul Brody, global electronics leader for global business services at IBM.