While Apple invented the tablet category, it looks like Microsoft has figured out how to monetize it.
With the iPad Pro, going on sale Wednesday, Apple takes another step to try to better capture the enterprise market. But the specs and software included on the tablet raise one question: Who exactly in the workforce is this device for?
Microsoft today took the wraps off two new additions to its Surface Enterprise Initiative, first unveiled in September. They include a trade-in program to retain Surface users, as well as a new Microsoft Complete for Enterprise bundle that should encourage businesses that have yet to adopt the Surface family of tablets to seriously consider doing so.
Here are three reasons why Microsoft's Surface Pro will continue to stand out from the competition.
It's taken quite a long time, but it seems that Microsoft's hardware strategy is working.
The 2-in-1 tablet form factor popularized by Microsoft's Surface Pro 3 appears to have come into its own, if leaked slides of an upcoming device identified as the XPS 12 by Dell are any indication. The report comes on the heels of Apple unveiling its larger iPad last week, which will also come with a digital stylus and clip-on keyboard.
At a time when enterprise computing is in a transition period, moving from on-premises to cloud, from PC to mobile, there is an opportunity to control the future of enterprise computing. Having created this opportunity in large part, Apple is looking to expand the reach of iOS to maintain the iPhone's top spot in the enterprise but also turn around the declining trajectory of iPad sales. 451 Research's Chris Hazelton weighs in on Apple's relationship with the enterprise.
With the shift to Windows 10, there's not a ton of huge innovation in laptops, at least judging from the scores of new machines unveiled at IFA this week. One laptop is getting some buzz – a Lenovo that's a Surface knock off. Otherwise, it's a surprise to see desktops getting some interesting treatment.
Microsoft is set to unveil the Surface Pro 4, new smartphones and other hardware at a launch event in October, according to a new report.
Microsoft announced a delay in shipping on its television-sized Surface Hub from the originally planned September 1, 2015 to January 1, 2016.