There's been a great deal of talk around privacy issues of late, as well there should be. Even so, most marketers are missing an essential point in that discussion. Many of the complaints from consumers have less to do with privacy than they do with tact and respect. Here is how that works...
In Australia, a CIO survey showed that 84 percent of mid-market businesses had either deployed big data or were in the process of doing so in the next year. The majority of them cited the ability to execute faster decision making at their top driver.
Merchant Customer Exchange--the proposed nationwide mobile commerce network spearheaded by retailers including Walmart, Target, Best Buy and 7-Eleven--has selected digital security firm Gemalto to build its mobile wallet.
Target CIO Beth Jacob took the job in 2008 after working for the retailer for many years, primarily in operations. To help the company further its expansion into urban centers, mobile commerce and, next year, into Canada, Jacob is focusing on off-the-shelf technologies as opposed to the customized systems she has typically deployed, she explains in an interview with Jim Nash at CIO Insight.
Big-box retailer Target will extend its mobile coupon service to Apple's Passbook, the new iOS 6 application that collects users' movie tickets, transit passes, retailer loyalty cards and related documents.
More than a dozen leading U.S. merchants are banding together to create their own nationwide mobile commerce network designed to rival efforts like Google Wallet and Isis, the point-of-sale initiative spearheaded by Verizon Wireless, AT&T and T-Mobile USA.
Target will expand Shopkick's location-based mobile rewards program across all of its 1,764 U.S. retail locations. The free Shopkick app, which is available for devices running Apple's (NASDAQ:AAPL)
The majority of consumer prefer to access retailers' mobile websites using their smartphones instead of accessing native applications, according to Nielsen. The research firm also noted that during
Walmart Stores, Target and about two dozen other retailers have joined forces to develop a mobile payment system that will compete with Google (NASDAQ:GOOG) Wallet and Isis, the wireless operator
Target announced it will begin selling online retail giant Amazon.com's Kindle ereader across all of its 1,740 U.S. retail locations. In late April, Target introduced the Kindle--previously available