Marketers need to speed up the rate of data analysis and action based on that data in order to satisfy customers in an increasingly mobile society, according to Tony Costa, a senior analyst at Forrester Research.
The democratization of data is the process of expanding business information and the tools to analyze it out to a much broader audience than traditionally has had access. Evolving and complex technology landscapes compounded these limitations, as disconnected systems made it more difficult to get a unified view of the business. Many companies still struggle to get a single version of the truth across all areas of the enterprise. Learn more!