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TRUSTe

Latest Headlines

Latest Headlines

Survey: Mobile app privacy fears continue to escalate

Forty-two percent of U.S. smartphone users identify mobile privacy and security as top concerns according to a new survey conducted by Harris Interactive on behalf of privacy management firm TRUSTe.

TRUSTe launches opt-out mobile ad system

TRUSTe debuted a new mobile ad system, called TRUSTed Mobile Ads, that is designed to give consumers greater control over how mobile marketers collect and use their personal information, complete