Irish mobile marketing company Brandtone unveiled its programmatic mobile marketing platform, Konnect, at Mobile World Congress in Barcelona Feb. 24. Kicking the tires on the new technology was consumer goods powerhouse Unilever, which launched its first mobile campaign with the tool to mobile devices across India from the Brandtone booth at the show.
Big data is expected to play a major role in the coming years.
NBC Universal Digital Entertainment will team with Unilever's Dove personal wash brand to introduce Dove Good2Go, a new cross-platform mobile entertainment portal targeting the nation's roughly 34
Multi-national conglomerate Unilever is poised to launch a mobile coupon trial program developed by mobile marketing solutions provider Samplesaint. The trial, beginning Sunday at a ShopRite store in