Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.
In order to strike a necessary balance between IT control and business-driven efforts, many IT leaders are turning to aPaaS solutions for Citizen Development. Successful implementation of aPaaS hinges on effective change management around people, processes, and technology. Register to Watch Now!