Venture Beat

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Latest Headlines

IDFAs help solve mobile ad revenue generation mystery

The introduction of Identifier for Advertisers has changed the mobile ad attribution landscape, making it possible for advertisers to attribute the ad revenue generated by mobile apps.

Your boss may already know you're about to quit

There seem to be winners and losers on both sides of many big data questions. For example: On one hand, big data can help reduce employee turnover for a business. On the other it may "out you" as a likely seeker of greener pastures.