Check out the hottest mobile IT news for Feb. 20, including Facebooks multibillion dollar deal for WhatsApp, Bluebox's solution for mobile app security, AT&T's expansion to workspace management product Toggle, NetMotion Wireless' international vision and Google's ground rules for Glass users.
"Pull" mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but "push" marketing--where a company meets the end user rather than waiting for the audience to come to it--is also important. And sometimes, it's a tougher nut to crack.
Quick takes on mobile IT news for Monday, 12/2 including: a switchup in the game of mobile-first players, growth in the wirless LAN market, a software glitch that affects six states, Lowe's new in-store locator app and the latest on Android malware stats.
WhatsApp is rolling out push-to-talk messaging services, enabling users to share voice memos across multiple mobile platforms.
Cross-platform messaging service WhatsApp has shifted its popular Apple iOS application from premium to freemium, embracing annual subscription pricing.
WhatsApp has surpassed the 250 million active user milestone, the over-the-top messaging services firm told The Wall Street Journal.
WhatsApp processed 27 billion messages in one day, up significantly from its previous best of 18 billion on Dec. 31, 2012.
How will OTT players stand out from the competition, and will they be able to monetize these (mostly free) messaging services? FierceMobileContent takes a closer look in this special report.
It's almost certain that OTT apps will continue to grow in the next year or so, but these apps, despite their popularity, do face issues. For one, the space is getting increasingly crowded as larger players introduce their own in-house texting apps. In addition, most of these apps are offered for free, making monetization a tricky endeavor. As competition heats up for these apps, will the current popular services continue to thrive or is there room for a new player to sweep the market?
WhatsApp is introducing its first-ever dedicated instant messaging button via Nokia's new social-themed Asha 210 handset.