Microsoft is planning to consolidate its Windows Phone Store mobile app marketplace with its Windows Store for desktop software, sources told The Verge.
Application downloads and in-app purchases from Microsoft's Windows Phone Store have eclipsed 9 million per day worldwide, said Todd Brix, senior director of the company's Windows Phone Apps Team.
Microsoft unveiled Windows Phone App Studio, a free, Web-based mobile software development tool enabling users to build applications without coding expertise.
A majority of the most popular applications optimized for Apple's iOS and Google's Android are not available for the rival Windows Phone and BlackBerry platforms, research firm Canalys reports.
Microsoft is eliminating its Points virtual currency system in favor of a new gift card system spanning platforms including Windows Phone, Windows and Xbox.
Facebook has contacted Microsoft to request the removal of more than three-dozen copycat mobile social networking apps optimized for the Windows Phone operating system.
Microsoft is asking Windows Phone users to test drive a new beta version of its official Facebook application.
Downloads from the four leading application storefronts--Apple's App Store, Google Play, BlackBerry World and Microsoft's Windows Phone Store--climbed to a total of 13.4 billion worldwide during the first quarter of 2013, an 11 percent increase over the fourth quarter of 2012, research firm Canalys reports.
Mobile games now drive more than one-third of Windows Phone Store downloads and 60 percent of total app revenues, Microsoft reports. Close to half of the top 50 Windows Phone developers create games for the platform, the firm adds.
A now-removed job posting indicates Microsoft is moving to unify its mobile and desktop software platforms, making applications written for its Windows Phone operating system available across Windows 8/Windows RT PCs and tablets and vice versa.