Rumor has it that Marissa Mayer wants Yahoo to be the default search tool on the iPhone--and who can blame her?
Check out the hottest mobile IT news April 17, including Yahoo's plan to unseat Google in iOS, the inception of the first telco-based mobile ad exchange platform, why audio quality is more important than video quality in mobile ads, the expected surge of M2M devices in the oil and gas industry and the cautious expansion of mobile technologies in Eastern Europe.
Bing made modest gains again this month in comScore's search marketshare overview, but the gains didn't come at the expense of Google.
Yahoo might try its hand at orginal Hollywood TV programming if reports are correct.
Yahoo is now encrypting all traffic running between its data centers, Alex Stamos, Yahoo's new chief information security officer, explains in a blog
The U.K. Information Commissioner's Office has launched a probe into whether BT, the United Kingdom's largest carrier, and ISP, violated the Data Protection Act when BT Mail customer credentials were possibly exposed in clear text, The Register reports.
The rise of mobile browsing means people are using devices with smaller screens with no room for clunky banner ads. Yahoo is ditching banner ads completely by encouraging marketers to buy "Stream ads"--a term the company uses for their native ad placements.
Yahoo could be looking for a way to sneak back into search via mobile.
Tumblr finally updates security.
Yahoo led the way among high-tech U.S. firms in terms of national security data requests during the first half of 2013, according to data released by Yahoo, Apple, Facebook, Google and Microsoft.