This week, Yahoo confirmed it would be acquiring visual micro-blogging platform Tumblr in a deal worth $1.1 billion, one of its largest acquisitions to date. The deal is already drawing comparisons to Facebook's $715 million acquisition of Instagram, and it is easy to see why.
Yahoo has gone on the social network warpath, acquiring blogging site Tumblr in a $1.1 billion deal that lets it tap into a large pool of young online users.
Yahoo unveiled an overhauled version of its Flickr photo-sharing application for Google's Android mobile operating system, offering all users a free terabyte of storage.
$1.1 billion later, Tumblr is part of Yahoo, but what does the move mean and how does it fit with Marissa Mayer's new strategy for the company?
Yahoo has completed an agreement to acquire social networking platform Tumblr for $1.1 billion in cash, according to multiple media outlets.
Yahoo is in advanced discussions to acquire social networking platform Tumblr for as much as $1 billion, Adweek reports. AllThingsD first reported on the talks, noting the two firms are also mulling strategic alliance and investment options.
Dylan Casey is exiting his post as head of product management at mobile social networking app Path to join Yahoo, All Things D reports.
Yahoo is exploring options to wriggle out of its 10-year search pact with Microsoft but has so far failed to identify an escape route, The Wall Street Journal reports.
Since Marissa Mayer took over at Yahoo, she appears to be firmly focused on a mobile and content-centric strategy.
Yahoo has acquired task management application Astrid. Financial terms of the deal were not disclosed.