It's beginning to look a lot like m-Christmas, so mobile messaging and digital marketing firm OtherLevels is offering up some advice on how retailers can take full advantge of mobile commerce this holiday season.
A full 81 percent of consumers research products using their mobile devices prior to going to the store, according to research from audience research firm NinthDecimal.
Check out the hottest mobile IT news for Wednesday, Sept. 24, including Walmart's low-cost mobile banking offer to customers, Apple's $100 markup for iPhone 6 Plus, VoLTE fueling an IMS land rush, Adobe's acquisition of photo editing software Aviary and half of Apple mobile device users have upgraded to iOS 8 after a week of deployment.
Check out the hottest mobile IT news for Sept. 23, including the lack of investment in mobile by retailers for the holiday season, where wearables will likely flourish, the rise of contextually aware apps, how much the mobile market means to North America and pulsed RF power devices and who is using them.
Check out the hottest mobile IT news for Sept. 18, including the expansion plans BlackBerry has for BBM uses, a new financing round for mobile marketing startup Swrve, the moves banks are making to convince wary Europeans on mobile payments, where white-box devices are going to flourish and the effect 4G LTE will have on the fixed wireless market.
While Apple has finally seen the light on near field communication with the technology's inclusion in the new iPhone 6 models, NFC-enabled smartphones have been around for a while. In fact, there are 278 million NFC-enabled in circulation, up 300 percent from 2011.
In its much ballyhooed Sept. 9 event, Apple unveiled two new iPhone models, the Apple Watch and its Apple Pay mobile payments system, which CEO Tim Cook proclaimed as an "entirely new category of service" for the high-tech innovator. In Japan, at least, the reaction to Apple Pay was, "What took you so long?"
While the audience at the launch of the Apple Watch Tuesday was widely enthusiastic, Dick Tracy for one will be disappointed. It doesn't appear you can make phone calls with the snazzy, sparkling new smartwatch without the latest iPhone nearby.
Check out the hottest stories for Sept. 9, including the key to the femtocell market, the expected surge in mobile video ad spending, wearables as a standalone device, Twitter looks to directly monetize its feeds with a "Buy" button and the huge drop in upfront price for the Fire phone.
Check out the hottest mobile IT news for Sept. 8, including the mobile payment plan in the UK for Vodafone, one firm's plans to use wireless systems in mussel farming, machine-to-machine communications and their effect on MVNO, the growth in the wireless packet core market and the latest financing boost for Wellframe.