Topic:

Mobile marketing and advertising

Latest Headlines

Latest Headlines

News Scan: Asia-Pacific IT spending on smartphones growing; Tablet users are more frugal; more

Check out the hottest mobile IT news for Friday, Nov. 14, including IT spending on smartphones in Asia- Pacific rising, tablet users more likely to redeem mobile coupons than smartphone users, mobile marketers spend more moeny on retargeting existing customers, Mobile Movie Creator brings advanced video features to Windows Phone and PhotoShrinker app shrinks photos to free up space.

News Scan: Uber could raise $25B in next funding round; Coupons.com inks mobile coupon deal with Samsung; more

Check out the hottest mobile IT news for Monday, Nov. 10, including Uber funding, a deal between Coupons.com and Samsung, Australia's commercial vehicle telematics market to grow 25 percent annually, carrier Wi-Fi to reach $8 billion in revenue by 2019 and 17 percent of marketers have fully integrated mobile into their strategies.

News Scan: Judge orders documents released in GT bankruptcy; Verizon, AT&T work on VoLTE interoperability; more

Check out the hottest mobile IT news for Wednesday, Nov. 5, including a federal judge's orders to publicly release documents related to the bankruptcy of Apple's sapphire supplier GT, Verizon and AT&T's work for VoLTE interoperability by next year, Google and LG's long-term patent cross-licensing agreement, retailers targeting mobile promotions to capitalize on unique features of smartphones and the 49ers use Aruba Networks stadium beacon network and location-based app.

Gartner: Mobile marketing, digital ads duke it out for most digital marketing dollars in 2015

Next year, mobile marketing and digital advertising will share the top rank for digital marketing spend, according to Gartner.

After getting a late mobile start, Facebook comes roaring back

Despite getting a late start monetizing its mobile properties, Facebook is coming roaring back, according to its most recent quarterly results.

News Scan: Taco Bell launches mobile ordering app; Microsoft embeds MDM in Office 365; more

Check out the hottest mobile IT news for Oct. 28, including the new mobile effort from Taco Bell, how MDM features will be incorporated in the latest iteration of Office 365, the expected growth of telematics this year, Australia's burgeoning mobile video market and the future of NFC payments.

News Scan: Mobile marketers are clueless; Are mobile apps dead?; more

Check out the hottest mobile IT news for Friday, Oct. 24, including marketers' cluelessness when it comes to mobile behavior, the future of mobile apps, self-driving vehicles will make up one-quarter of passenger cars by 2030, Asian countries dominate Ovum's broadband development index and Chromebook shipments to double this year.

News Scan: Walmart pumps up mobile offerings; Chicago to debut mobile ticketing; more

Check out the hottest mobile IT stories for Oct. 16, including a bump in mobile investing for Walmart, bridging the mobile language divide in Canada, how to wirelessly connect your building, Chicago looks to an app for public transportation ticketing and the hidden gift to marketers in iOS 8.

News Scan: Facebook to pass Google for mobile ad lead; Salesforce puts Lightning into mobile apps; more

Check out the hottest mobile IT story for Wednesday, Oct. 15, including Facebook passing Google in mobile ad revenue by 2016, Salesforce launching Lightning as a mobile app development platform, how the feds are considering the safety of cell tower workers, how much Indian insurers are spending on mobile devices and Qualcomm's shipment of the world's first 28nm transceiver.

News Scan: Zapp gears up for UK mobile payments next year; Larger iPad might be delayed; more

Check out the hottest mobile IT news for Monday, Oct. 13, including Zapp adding big retailers to UK mobile payments push, why the iPhone 6 could delay the larger iPad, Apple and Samsung driving fourfold increase in fingerprint sensor market by 2020, Apple and Google's rank as highest-value brands based on mobile strength and smartphones as one factor in display driver IC market growth.