Topic:

Mobile marketing and advertising

Latest Headlines

Latest Headlines

News Scan: Mobile marketers are clueless; Are mobile apps dead?; more

Check out the hottest mobile IT news for Friday, Oct. 24, including marketers' cluelessness when it comes to mobile behavior, the future of mobile apps, self-driving vehicles will make up one-quarter of passenger cars by 2030, Asian countries dominate Ovum's broadband development index and Chromebook shipments to double this year.

News Scan: Walmart pumps up mobile offerings; Chicago to debut mobile ticketing; more

Check out the hottest mobile IT stories for Oct. 16, including a bump in mobile investing for Walmart, bridging the mobile language divide in Canada, how to wirelessly connect your building, Chicago looks to an app for public transportation ticketing and the hidden gift to marketers in iOS 8.

News Scan: Facebook to pass Google for mobile ad lead; Salesforce puts Lightning into mobile apps; more

Check out the hottest mobile IT story for Wednesday, Oct. 15, including Facebook passing Google in mobile ad revenue by 2016, Salesforce launching Lightning as a mobile app development platform, how the feds are considering the safety of cell tower workers, how much Indian insurers are spending on mobile devices and Qualcomm's shipment of the world's first 28nm transceiver.

News Scan: Zapp gears up for UK mobile payments next year; Larger iPad might be delayed; more

Check out the hottest mobile IT news for Monday, Oct. 13, including Zapp adding big retailers to UK mobile payments push, why the iPhone 6 could delay the larger iPad, Apple and Samsung driving fourfold increase in fingerprint sensor market by 2020, Apple and Google's rank as highest-value brands based on mobile strength and smartphones as one factor in display driver IC market growth.

Mobile commerce revenue will reach 50% of US digital commerce revenue by 2017, says Gartner

Fueled by the launch of Apple Pay, interest in mobile payments and mobile commerce will take off over the next few years. As a result, mobile commerce revenue will reach 50 percent of U.S. digital commerce revenue by 2017, predicts Gartner.

News Scan: Mobile ad spending to reach $220B by 2017; ARM unveils free IoT OS; more

Check out the hottest mobile IT news for Oct. 2, including the expected spend on mobile ads in the future, a free-to-use OS for the Internet of Things, a new offer from Groupon, a different kind of app from LinkedIn and what AT&T has done to surpass in the mobile wars.

News Scan: Smartphone encryption aids criminals, says FBI chief; Apple says it's iOS 8 or bust; more

Check out the hottest mobile IT stories for Sept. 29, including the latest criticism by the FBI head over default smartphone encryption, iOS as the only game in town, a service expansion for startup SimilarWeb, another ad platform update from Facebook and Subway's new mobile campaign.

Most consumers research products on mobile devices before going to the store

A full 81 percent of consumers research products using their mobile devices prior to going to the store, according to research from audience research firm NinthDecimal.

News Scan: BBM's new mobile payment features; Swrve pockets $10M;

Check out the hottest mobile IT news for Sept. 18, including the expansion plans BlackBerry has for BBM uses, a new financing round for mobile marketing startup Swrve, the moves banks are making to convince wary Europeans on mobile payments, where white-box devices are going to flourish and the effect 4G LTE will have on the fixed wireless market.

News Scan: Apple caught off guard; Ruckus mobile app to manage Wi-Fi; more

Check out the hottest mobile IT news for Sept. 15, including the iPhone 6 shortage pushing delivery dates back, a new mobile IT app from Ruckus, the future of the driverless vehicle in smart cities, a smartphone only pedestrian lane in a Chinese city and a new mobile advertising network from eBay.