Mobile analytics startup Localytics has raised $35 million in funding round led by Sapphire Ventures with participation from Foundation Capital and Polaris Partners.
Fashion and apparel brands outperformed the average retail mobile ad engagement by 171 percent, according to a study by AdTheorent.
Expedia has been gobbling up online travel competitors recently. It just announced an agreement to buy Orbitz for $1.34 billion, following an agreement to acquire Travelocity for $280 million in January. To what does Expedia attribute its success? For one thing, its mobile strategy, according to Jerald Singh, head of mobile products at Expedia.
Many companies are failing in their mobile marketing strategy because they are making a number of major mistakes, warns online forms provider Formstack.
As Cablevision prepares to launch its Freewheel Wi-Fi phone service, it is suing Verizon Communications for what it alleges are false claims about its Wi-Fi speeds in Verizon ads, reported WirelessWeek.
Check out the hottest mobile IT news for Jan. 21, including the shutdown of Amazon's wallet app, updates for Google's productivity apps, SITO Mobile's takeover of Hipcricket, what companies are driving the semiconductor business and how biometric authentication app downloads will see a surge.
Check out the hottest mobile IT news for Jan. 15, Google Glass explorer program shut down, Marriott stands down in war on Wi-Fi, the increase in global SIM card shipments, the effect of interactive ads at Time and the latest executive hire at Kony.
Check out the hottest mobile IT stories for Monday, Dec. 15, including 5 ways to get the most from mobility, BBM's support for Windows Phone, increase in smartphone sales, mobile ad startup The Mobile Majority taking off and BYOD implementation fueling WLAN security market growth.
Check out the hottest mobile IT news for Monday, Dec. 8, including the standards process for 5G technology, a wireless charging system for larger devices, Yahoo's battle with Twitter as third largest mobile ad platform, one-eighth of 4G subs will use LTE-A next year and Mobile DRAM market growth through 2019.
Check out the hottest mobile IT news for Friday, Nov. 14, including IT spending on smartphones in Asia- Pacific rising, tablet users more likely to redeem mobile coupons than smartphone users, mobile marketers spend more moeny on retargeting existing customers, Mobile Movie Creator brings advanced video features to Windows Phone and PhotoShrinker app shrinks photos to free up space.