Software giant SAP announced Thursday its SAP Digital Consumer Insight service that allows retailers to use customers' mobile data within the store to find out age and gender information and even where the shopper is coming from.
Mobile engagement company Urban Airship today announced Connect – its new service that provides businesses with real-time customer data that in turn allows those businesses and their marketers to target customers with relevant offers.
Salesforce announced today a set of new services that will allow businesses to feed data from connected devices into Salesforce. With the new technology, Salesforce hopes users will be able to garner better insight on their customer relationships as devices report in real time.
For the independent mobile developer, building an enterprise app is only half the battle. In a crowded market, getting the word out through a Web-based campaign can help put an effective app over the top, but few teams—often undermanned and overworked—choose to devote resources or lack the expertise to design marketing strategies.
Smartglasses will get their start in the enterprise, and it's crucial to find appropriate use cases in order to cement their standing in the workplace, said Atheer Labs CEO Alberto Torres in a recent interview with TechRepublic.
Enterprise mobility goes well beyond BYOD. It is also about mobile business intelligence, ultra-personalization in mobile marketing and creating consumer experiences in time through mobile moments. Here are five enterprise mobility trends that are impacting business beyond BYOD.
Mobile analytics startup Localytics has raised $35 million in funding round led by Sapphire Ventures with participation from Foundation Capital and Polaris Partners.
Fashion and apparel brands outperformed the average retail mobile ad engagement by 171 percent, according to a study by AdTheorent.
Expedia has been gobbling up online travel competitors recently. It just announced an agreement to buy Orbitz for $1.34 billion, following an agreement to acquire Travelocity for $280 million in January. To what does Expedia attribute its success? For one thing, its mobile strategy, according to Jerald Singh, head of mobile products at Expedia.
Many companies are failing in their mobile marketing strategy because they are making a number of major mistakes, warns online forms provider Formstack.