Topic:

Mobile marketing and advertising

Latest Headlines

Latest Headlines

Spotlight: Mobile analytics startup Localytics raises $35M in latest funding round

Mobile analytics startup Localytics has raised $35 million in funding round led by Sapphire Ventures with participation from Foundation Capital and Polaris Partners.

Spotlight: Fashion and apparel brands outperform retail average on mobile ad engagement

Fashion and apparel brands outperformed the average retail mobile ad engagement by 171 percent, according to a study by AdTheorent.

Expedia credits mobile strategy for success over rivals

Expedia has been gobbling up online travel competitors recently. It just announced an agreement to buy Orbitz for $1.34 billion, following an agreement to acquire Travelocity for $280 million in January. To what does Expedia attribute its success? For one thing, its mobile strategy, according to Jerald Singh, head of mobile products at Expedia.

Infographic: If your mobile strategy isn't working, this might be why

Many companies are failing in their mobile marketing strategy because they are making a number of major mistakes, warns online forms provider Formstack.

Spotlight: Cablevision sues Verizon over Wi-Fi claims

As Cablevision prepares to launch its Freewheel Wi-Fi phone service, it is suing Verizon Communications for what it alleges are false claims about its Wi-Fi speeds in Verizon ads, reported WirelessWeek.

News Scan: Amazon shutters Wallet app; Google updates mobile productivity apps; more

Check out the hottest mobile IT news for Jan. 21, including the shutdown of Amazon's wallet app, updates for Google's productivity apps, SITO Mobile's takeover of Hipcricket, what companies are driving the semiconductor business and how biometric authentication app downloads will see a surge.

News Scan: Google shuts down Glass Explorer program; Marriott ends personal Wi-Fi blocking; more

Check out the hottest mobile IT news for Jan. 15, Google Glass explorer program shut down, Marriott stands down in war on Wi-Fi, the increase in global SIM card shipments, the effect of interactive ads at Time and the latest executive hire at Kony.

News Scan: 5 ways to get the most from mobility; BBM now supports latest OS; more

Check out the hottest mobile IT stories for Monday, Dec. 15, including 5 ways to get the most from mobility, BBM's support for Windows Phone, increase in smartphone sales, mobile ad startup The Mobile Majority taking off and BYOD implementation fueling WLAN security market growth.

News Scan: 5G standards process just beginning; Yahoo battles Twitter as 3rd largest mobile ad platform; more

Check out the hottest mobile IT news for Monday, Dec. 8, including the standards process for 5G technology, a wireless charging system for larger devices, Yahoo's battle with Twitter as third largest mobile ad platform, one-eighth of 4G subs will use LTE-A next year and Mobile DRAM market growth through 2019.

News Scan: Asia-Pacific IT spending on smartphones growing; Tablet users are more frugal; more

Check out the hottest mobile IT news for Friday, Nov. 14, including IT spending on smartphones in Asia- Pacific rising, tablet users more likely to redeem mobile coupons than smartphone users, mobile marketers spend more moeny on retargeting existing customers, Mobile Movie Creator brings advanced video features to Windows Phone and PhotoShrinker app shrinks photos to free up space.