For the independent mobile developer, building an enterprise app is only half the battle. In a crowded market, getting the word out through a Web-based campaign can help put an effective app over the top, but few teams—often undermanned and overworked—choose to devote resources or lack the expertise to design marketing strategies.
Smartglasses will get their start in the enterprise, and it's crucial to find appropriate use cases in order to cement their standing in the workplace, said Atheer Labs CEO Alberto Torres in a recent interview with TechRepublic.
Enterprise mobility goes well beyond BYOD. It is also about mobile business intelligence, ultra-personalization in mobile marketing and creating consumer experiences in time through mobile moments. Here are five enterprise mobility trends that are impacting business beyond BYOD.
Mobile analytics startup Localytics has raised $35 million in funding round led by Sapphire Ventures with participation from Foundation Capital and Polaris Partners.
Fashion and apparel brands outperformed the average retail mobile ad engagement by 171 percent, according to a study by AdTheorent.
Expedia has been gobbling up online travel competitors recently. It just announced an agreement to buy Orbitz for $1.34 billion, following an agreement to acquire Travelocity for $280 million in January. To what does Expedia attribute its success? For one thing, its mobile strategy, according to Jerald Singh, head of mobile products at Expedia.
Many companies are failing in their mobile marketing strategy because they are making a number of major mistakes, warns online forms provider Formstack.
As Cablevision prepares to launch its Freewheel Wi-Fi phone service, it is suing Verizon Communications for what it alleges are false claims about its Wi-Fi speeds in Verizon ads, reported WirelessWeek.
Check out the hottest mobile IT news for Jan. 21, including the shutdown of Amazon's wallet app, updates for Google's productivity apps, SITO Mobile's takeover of Hipcricket, what companies are driving the semiconductor business and how biometric authentication app downloads will see a surge.
Check out the hottest mobile IT news for Jan. 15, Google Glass explorer program shut down, Marriott stands down in war on Wi-Fi, the increase in global SIM card shipments, the effect of interactive ads at Time and the latest executive hire at Kony.