Topic:

Mobile marketing and advertising

Latest Headlines

Latest Headlines

News Scan: DT sees $35 per share for T-Mobile too low; Mobile ads may actually be working; more

Check out the hottest mobile IT news for Aug. 29, including the prices DT is considering on T-Mobile, the effectiveness of mobile ads, the grand unification of OneDrive, what mobile device is going to replace the BlackBerry as number three in the U.K. and the forthcoming growth in the mobile sensor industry.

Infographic: Mobility more pervasive, effective than traditional computer use

It is becoming more and more apparent that mobile computing is becoming the most popular and adaptable computing platform. To illustrate this development, mobile site developer ActiveMobi has published an infographic that shows just how much the use of smartphones has permeated the average user's day and what is causing the shift from desktop to mobile computing.

Infographic: Small firms are embracing mobility

While much of the focus of mobility has been on the enterprise, small businesses are increasingly looking to mobility to improve productivity at a lower cost.

News Scan: Wearables to take off in enterprises; Facebook faces increased mobile ad competition; more

Check out the hottest mobile IT news for July 24, including where the first wearables will truly flourish, the coming fight for Apple in mobile install ads, the difference in revenue between mobile websites and mobile apps, the latest connection that makes Square more approachable and a joint venture with Samsung and Oculus.

PlaceUs tracks user location for family and friends, excludes advertisers

Alohar Mobile launched a new app this week called PlaceUs that gives contextually aware location information to a user's small group of family and friends, according to a story at  Gigaom.

Mobile advertising continues to be thorn in Google's side

Google just can't seem to get mobile advertising right.

News Scan: Microsoft to lay off 14% of workforce; Connected car services to generate $17B in 2018; more

Check out the hottest mobile IT news for Thursday, July 17, including Microsoft to lay off 14 percent of workforce over next year,   location-based push notifications will be the mobile marketing rage this holiday, connected car services to generate $17B in 2018, predicts Infonetics, MFFM software vendors supporting more mobile devices, operating systems and IT needs to assemble portfolio of digital workplace tools and services, advises Gartner.

Mobile video ads outperform TV ads, says study

Mobile video ads are more successful at tapping into people's emotions than television ads, according to a study by the Mobile Marketing Association, Millward Brown and Tremor Video.

News Scan: Ford gets musical with mobile; 5.5-inch iPhone 6 could be delayed; more

Check out the hottest mobile IT stories for July 14, including the new mobile ad campaign from Ford, what popular Google app just got an iOS version, the hang-up that could prevent the 5.5-inch iPhone from coming out in 2014, the wireless provider with the best performance in U.S. cities and the disconnect on Cat6 manufacturers and mobile operators.

News Scan: Apple bests Samsung for top selling model; Procter & Gamble tops for mobile campaigns; more

Check out the hottest mobile IT stories for July 7, including the top five selling phones of the first quarter, The companies utilizing mobile-social campaigns most effectively, the expected battery boost for the iPhone 6, the group of UK businesses that unilaterally banned Google Glass and the latest on browser adoption.