Topic:

Mobile marketing and advertising

Latest Headlines

Latest Headlines

Mobile advertising continues to be thorn in Google's side

Google just can't seem to get mobile advertising right.

News Scan: Microsoft to lay off 14% of workforce; Connected car services to generate $17B in 2018; more

Check out the hottest mobile IT news for Thursday, July 17, including Microsoft to lay off 14 percent of workforce over next year,   location-based push notifications will be the mobile marketing rage this holiday, connected car services to generate $17B in 2018, predicts Infonetics, MFFM software vendors supporting more mobile devices, operating systems and IT needs to assemble portfolio of digital workplace tools and services, advises Gartner.

Mobile video ads outperform TV ads, says study

Mobile video ads are more successful at tapping into people's emotions than television ads, according to a study by the Mobile Marketing Association, Millward Brown and Tremor Video.

News Scan: Ford gets musical with mobile; 5.5-inch iPhone 6 could be delayed; more

Check out the hottest mobile IT stories for July 14, including the new mobile ad campaign from Ford, what popular Google app just got an iOS version, the hang-up that could prevent the 5.5-inch iPhone from coming out in 2014, the wireless provider with the best performance in U.S. cities and the disconnect on Cat6 manufacturers and mobile operators.

News Scan: Apple bests Samsung for top selling model; Procter & Gamble tops for mobile campaigns; more

Check out the hottest mobile IT stories for July 7, including the top five selling phones of the first quarter, The companies utilizing mobile-social campaigns most effectively, the expected battery boost for the iPhone 6, the group of UK businesses that unilaterally banned Google Glass and the latest on browser adoption.

News Scan: Microsoft teams with Qualcomm on IoT standards; European regulator clears Telefonica's $11.7B E-Plus buy; more

Check out the hottest mobile IT news for Wednesday, July 2, including Microsoft joining Qualcomm in an IoT standards group, Telefonica's E-Plus buy approved by European Commission, firms outsourcing mobile marketing efforts due to lack of in-house talent, increase of mobile broadband traffic and China's fastest growing Android phone maker Xiaomi reports 271 percent sales increase.

Mobile to spur highest US ad spending jump in a decade

Mobile ads are to be responsible for the biggest increase in U.S. ad spend since 2004, predicts  eMarketer.

News Scan: Twitter gives mobile ads a boost; Moven gets $8M to go abroad; more

Check out the hottest mobile IT news for July 1, including the feature Twitter has now extended to all of its advertisers, a ranking of the top mobile ad efforts, the latest round of Moven venture capital funding, the latest predictions for V2X communications and the new leader for MEMS sensors in automobiles.

News Scan: Walmart slashes iPhone 5 prices; Mobile apps transform parking; more

Check out the hottest mobile IT stories for June 30, including the price reduction on Walmart's iPhones, Perion's acquisition of a mobile ad start-up, the growing number of cities that use apps to help drivers park, a real estate app for Android Wear and the integration of Cortana into Skype.

News Scan: Google unveils Android Work platform; Oracle updates integration suite for mobile; more

Check out the hottest mobile IT news for June 27, including Google's I/O conference brings native mobile device management and IT controls, Oracle's updated suite makes integration easier, VoLTE expected to grow despite business case, Celtra's AdCreator plans to bring metrics for both in-app and mobile web environments and Thai analysts looking at smartphones to surpass feature phones for the first time this year.