Topic:

Mobile marketing and advertising

Latest Headlines

Latest Headlines

Facebook Messenger users top 200M, says Zuckerberg

More than 200 million Facebook users are regularly using Facebook Messenger, the social networking site's mobile texting app for Android and iPhone, CEO Mark Zuckerberg said in the firm's quarterly earnings conference call on Wednesday, Re/code reports.

News Scan: What's the next mobile craze?; Heartbleed bug in BES 10 plugged; more

Check out the hottest mobile IT news for Wednesday, April 23 including home screen customization apps becoming the next mobile obsession, BlackBerry's BES 10 security patch for Heartbleed vulnerability, the surge in marketing budgets this year according to IDC, increased investment by mobile operators in deep packet inspection and IP multimedia subsystem as an alternative to UC in the enterprise.

Android passes iOS in mobile ad traffic for first time

Google's Android platform has passed Apple's iOS in mobile ad traffic for the first time, according to Opera Mediaworks' quarterly mobile ad report.

Macy's moves RFID beyond the supply chain

Radio frequency identification, or RFID, was once seen as the future of supply chain efficiency, but these days it seems RFID's real value may be found in the storefront and not in the back room.

Report: Facebook ramps up mobile ad network

Facebook is planning to launch a mobile ad network this month, Re/code reports.

News Scan: Yahoo's Apple plan not yet ripe; For mobile ads, think audio; more

Check out the hottest mobile IT news April 17, including Yahoo's plan to unseat Google in iOS, the inception of the first telco-based mobile ad exchange platform, why audio quality is more important than video quality in mobile ads, the expected surge of M2M devices in the oil and gas industry and the cautious expansion of mobile technologies in Eastern Europe.

Marketers need to adopt mobile-unique approach to mobile ads

Marketers need to adopt a mobile-unique approach to mobile advertising, rather than a mobile-first approach, advises Forrester Research.

E-tailers opting for dedicated mobile sites rather than responsive design

Only 9 percent of the top 100 online-only retail stores are using responsive design, finds a recent scorecard from The Search Agency. Instead, 59 percent were using dedicated mobile sites, which loaded faster on mobile devices than their responsive counterparts, according to a recent post at  Marketing Land.

News Scan: Samsung, Google schemed to steal Apple tech; Mobile payments to top $500B this year; more

Check out the hottest mobile IT news for April 10, including Apple's allegations against Samsung and Google, how mobile payments will soon top the $500B mark, where the cloud-managed Wi-Fi market is headed, the expected growth of telematics in Western Europe and the increased use of location-based ad campaigns.

News Scan: Apple, Google mull Square buy; Google launches 'Glass at Work'; more

Check out the hottest mobile IT stories for April 9, including rumors of Apple and Google mulling over purchase of Square, Google's new "Glass at Work" program for wearables in the workplace, who tops the mobile point-of-sale vendor list at ABI, the struggles of mobile brand engagement and the development of faster in-flight Internet by provider Gogo.