Mobile marketing and advertising

Latest Headlines

Latest Headlines

Urban Airship Connect wants to help businesses better understand their mobile customers

Mobile engagement company Urban Airship today announced Connect – its new service that provides businesses with real-time customer data that in turn allows those businesses and their marketers to target customers with relevant offers.

With IoT Cloud, Salesforce will pull in data from connected devices

Salesforce announced today a set of new services that will allow businesses to feed data from connected devices into Salesforce. With the new technology, Salesforce hopes users will be able to garner better insight on their customer relationships as devices report in real time.

LaunchKit aims to make it easy for time-strapped mobile app developers to build promo websites

For the independent mobile developer, building an enterprise app is only half the battle. In a crowded market, getting the word out through a Web-based campaign can help put an effective app over the top, but few teams—often undermanned and overworked—choose to devote resources or lack the expertise to design marketing strategies.

Atheer Labs CEO: Enterprise is 'most natural starting point' for smartglasses

Smartglasses will get their start in the enterprise, and it's crucial to find appropriate use cases in order to cement their standing in the workplace, said Atheer Labs CEO Alberto Torres in a recent interview with TechRepublic.

Infographic: Beyond BYOD--5 mobility trends impacting business

Enterprise mobility goes well beyond BYOD. It is also about mobile business intelligence, ultra-personalization in mobile marketing and creating consumer experiences in time through mobile moments. Here are five enterprise mobility trends that are impacting business beyond BYOD.

Spotlight: Mobile analytics startup Localytics raises $35M in latest funding round

Mobile analytics startup Localytics has raised $35 million in funding round led by Sapphire Ventures with participation from Foundation Capital and Polaris Partners.

Spotlight: Fashion and apparel brands outperform retail average on mobile ad engagement

Fashion and apparel brands outperformed the average retail mobile ad engagement by 171 percent, according to a study by AdTheorent.

Expedia credits mobile strategy for success over rivals

Expedia has been gobbling up online travel competitors recently. It just announced an agreement to buy Orbitz for $1.34 billion, following an agreement to acquire Travelocity for $280 million in January. To what does Expedia attribute its success? For one thing, its mobile strategy, according to Jerald Singh, head of mobile products at Expedia.

Infographic: If your mobile strategy isn't working, this might be why

Many companies are failing in their mobile marketing strategy because they are making a number of major mistakes, warns online forms provider Formstack.

Spotlight: Cablevision sues Verizon over Wi-Fi claims

As Cablevision prepares to launch its Freewheel Wi-Fi phone service, it is suing Verizon Communications for what it alleges are false claims about its Wi-Fi speeds in Verizon ads, reported WirelessWeek.