Check out the hottest mobile IT news April 17, including Yahoo's plan to unseat Google in iOS, the inception of the first telco-based mobile ad exchange platform, why audio quality is more important than video quality in mobile ads, the expected surge of M2M devices in the oil and gas industry and the cautious expansion of mobile technologies in Eastern Europe.
Marketers need to adopt a mobile-unique approach to mobile advertising, rather than a mobile-first approach, advises Forrester Research.
Only 9 percent of the top 100 online-only retail stores are using responsive design, finds a recent scorecard from The Search Agency. Instead, 59 percent were using dedicated mobile sites, which loaded faster on mobile devices than their responsive counterparts, according to a recent post at Marketing Land.
Check out the hottest mobile IT news for April 10, including Apple's allegations against Samsung and Google, how mobile payments will soon top the $500B mark, where the cloud-managed Wi-Fi market is headed, the expected growth of telematics in Western Europe and the increased use of location-based ad campaigns.
Check out the hottest mobile IT stories for April 9, including rumors of Apple and Google mulling over purchase of Square, Google's new "Glass at Work" program for wearables in the workplace, who tops the mobile point-of-sale vendor list at ABI, the struggles of mobile brand engagement and the development of faster in-flight Internet by provider Gogo.
Mobile advertising is now the fastest growing area of global adspend, with mobile display, search and in-app ads growing six times the rate of desktop Internet advertising.
Check out the hottest mobile IT news for April 7, including Google's failure in the patent office, the settlement Fandango and Credit Karma agreed to, the new audience BBM is being marketed to, the increases in U.S. mobile usage and the expected tablet growth in Latin America.
Quick rundown on the latest mobile IT news for Wednesday, 4/2 including: T-Mobile's unfortunate advertising that has BlackBerry pulling their license to sell BB products, mobility's role in demand for WLAN equipment, MEMS microphones to top $1 billion in revenue due to demand from smartphone makers, how mobility is changing the B2B marketing path and the efforts of Zatarain's to engage customers by using in-store beacons.
Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.
Mobile ad spending is on the rise. Last year, it totaled an estimated $8 billion to $10 billion in the U.S. alone, nearly doubling the 2012 total, according to stats cited by mobile ad platform Startapp.