Marketers need to adopt a mobile-unique approach to mobile advertising, rather than a mobile-first approach, advises Forrester Research.
Check out the hottest mobile IT news for April 16, including Facebook's expanding mobile payment presence in Ireland, just how much Western European healthcare providers are shelling out this year for clinical mobility, fitness wearables driving big data adoption by healthcare organizations, the strong performance by U.S. wireless carriers in Q4 and the predicted growth of the mobile education market.
Smartphone innovation is slowing, as evidenced by Samsung's Galaxy S5 smartphone, judges Lawrence Lundy, an information and communications technology consultant with Frost & Sullivan.
The company really needs to explore new markets, such as launching a smartwatch worthy of the Apple name. Otherwise, the views of Wall Street analysts will win out in terms of the firm's stock price, which ultimately has an impact on the resources it has to innovate.
The Heartbleed flaw, a hole in the OpenSSL software that enables two-thirds of websites to encrypt data, is also present in millions of Android devices, reports Ars Technica.
Check out the hottest mobile IT news April 15, including Zebra's acquisition of Motorola Solutions, what mobile shoppers really want from an app, the expected jump in smart connected appliances, Italy at the forefront of mobile shopping and the mobile display revenue surpasses TV display revenue.
The wearable technology market is expected to grow "exponentially" in revenue and number of devices this year, forecasts market research firm Visiongain.
Check out the hottest mobile IT news for April 14, including a Tax Day release for Google Glass, the future of mobility with travel sites, how Microsoft is squeezing its OS onto tablets, how health insurers might help foot the bill for iWatches and growth in the tablet processor industry.
Customers are leaving banks that are not offering mobile banking services, such as balance inquiries and transfers and bill payments through photo imaging, the Wall Street Journal reports.
Check out the hottest mobile IT stories for April 11, including the rise of the corporate email due to enterprise mobility, Google's attempt to safeguard independent apps, the ineffectiveness of mobile games when staying relevant, wireless making its way into European buildings and the explosion in indoor location installations.